Comments for Kenneth Lim

Comment on What Don Corleone Can Teach You about Daily Deals by Kenneth Lim

Kenneth Lim — Wed, 30 Nov 2011 21:34:00 +0000

Always nice to see a tastefully named commenter ;)

Appreciate the kind words, I hope you and your business partner will find solid ways to move your business forward!

Comment on What Don Corleone Can Teach You about Daily Deals by Kenneth Lim

Kenneth Lim — Mon, 14 Nov 2011 15:14:00 +0000

This is the first time that using google on my own name (out of boredom) actually helped me out, nice explanation on the group buy fad. Was actually reviewing my own experience with a similar group buy website here (diff country Philippines), your explanation on merchant experience is spot on! I will forward this to my partner and maybe we can use this as a springboard to discuss our direction for our in-store promotions :)

Regards from another Kenneth Lim

Comment on Page-Folding Book Art by Isaac Salazar by Lynn detwiler

Lynn detwiler — Wed, 26 Oct 2011 16:02:44 +0000

Would like directions on how to fold book pages that end up viewing the letter “Q” for Questers.Is this possible? Thank you

Comment on The Cool Wall: Chalk Talk Chalkboard Coffee Mug by Peel & Stick By RoomMates Coffee Cup Chalkboard

Peel & Stick By RoomMates Coffee Cup Chalkboard — Tue, 25 Oct 2011 19:07:53 +0000

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Comment on What Don Corleone Can Teach You about Daily Deals by Kenneth Lim

Kenneth Lim — Sun, 11 Sep 2011 16:51:00 +0000

Cheers, Paul.

It’s definitely valid to question Groupon’s sustainability as a business. Under the surface, it’s just a massive email database of course.
Forrester even predicts that by 2015, the daily deal market won’t exist anymore, which I found interesting.

Either way, I think business owners don’t give a rat’s ass about IPOs and SEC filings. They want to know what will drive footfall and I hope this post helps them :)

Comment on What Don Corleone Can Teach You about Daily Deals by Kenneth Lim

Kenneth Lim — Sun, 11 Sep 2011 16:48:00 +0000

Thanks, Dorien.

I think there’s still value in Groupon for “small potatoes”. You can target your own local market.
The caveat is not to turn Groupon into a discount carrousel, which it is becoming for certain niches.

Interesting that you bring up the aspect of businesses getting overwhelmed by Groupon responses.
There’s a theory out there that those businesses end up servicing Groupon customers more, which comes at the expense of existing customers.
The consequence is that current, loyal customers leave, which “forces” the business to continue promoting on Groupon to get new customers.
It’s an extreme scenario, but not necessarily that far “out there” for some businesses who misjudged the potential of their offer.

I do hope businesses learn to keep a long-term focus where Groupon is merely a springboard!

Comment on What Don Corleone Can Teach You about Daily Deals by Paul Morin

Paul Morin — Thu, 08 Sep 2011 16:38:00 +0000

Hi, Ken. I think it’s great that you have oriented this article toward helping businesses understand how they can put together offers that make more sense. It’s a refreshing change from all the write-ups I’ve seen questioning Groupon’s viability and sanity after turning down a $6B offer from Google. (It’s a valid question, of course). We’ll have to see how it all plays out, but in the meantime, it’s great you’re helping merchants try to figure out how Groupon can work for them. Paul

Comment on The Business of Humanization by Kirk

Kirk — Thu, 08 Sep 2011 03:17:00 +0000

You really touched on a key point here, that is… It’s not about moving in for the quick one time sale. It’s all about developing relationships and finding better ways to help people.

Comment on What Don Corleone Can Teach You about Daily Deals by Dorien

Dorien — Thu, 08 Sep 2011 02:11:00 +0000

Hi Ken, what a great way to lay it all out. I have to admit, I haven’t used Groupon, but only because we live in a place that is pretty rural. I wold be tempted to jump into a deal as a consumer when the deal is really a great one , like buy one get one free kind of deals. As a business woman, I’m not sure Id want to jump in just yet as the mass volume of Groupon kind of intimidates me. I’ve heard some companies are just not prepared to deal with the volume of Groupon. I like what you said about offering a daily deal but making it special and fun and creative and recognizable. ’Offering a daily deal should be about more than just slapping a discount on your products or services.’Read more: http://www.kennethlim.net/groupon-offer/#ixzz1XK5DwtqV

Do we really need Groupon for that? Yes, if we want to reach the masses we do. If we are small potatoes, not yet. Thanks for laying it out. It was a great read.

Comment on Finding Your Social Media Balance – Part 1 by Finding Your Social Media Balance – Part 2 // Kenneth Lim

Finding Your Social Media Balance – Part 2 // Kenneth Lim — Fri, 19 Aug 2011 18:38:27 +0000

[...] is the second part in a two-part series about communicating on the social web. In part 1, I talked about four variables that help you control the depth of your interactions and [...]